THE AGE OF URGENCY

The continuous disruption of the seventh wave has a fascinating multi-dimensional structure. This is a disruption at the organizational level, at the level of competition, at the employee level and in the labor market. This is a business and a public disruption, a disruption at the national and international levels.
These disruptions are not isolated. They are not linear, but rather random and more reminiscent of particles in quantum physics. In practice, all these disruptions develop and create a “Disruption Vortex”, a continually developing chain reaction which grows and swirls in different directions and dimensions. Similarly to the butterfly effect observed in chaos theory.
The disruption vortex affects everything, and predominantly it affects the individual and his behavior. Referring back to the business model, it means that consumer behavior is now fundamentally different than it was before.