The Risk of the Polarized Market
When the degree of disruption in the markets becomes increasingly high, it is very likely that two types of organizations will coexist: giants, and beginning-disruptors.
The business dynamics here are quite clear. A disruption-creating organization enters the market with a disruptive model, challenges its environment, and then tries to establish itself.
Such an organization will immediately be subject to threats from all market elements that have since learned to adapt in order to survive. One of two situations will occur: either the new element will create a vortex and draw in older elements, or it will be consumed by one of the giants at hand.
In this situation, the market will become polarized, and these two types of organizations will coexist.
